Traditional banks must remain relevant to win the race in the age of fintechs, regulations and demanding GenZ customers. Relevance means knowing your customer and making their lives easier. This requires a harmonized effort across multiple channels and converging the digital and physical customer journey to create a personalized “phygital” experience.
E-BOOK
How to Boost Sales in Banking with Personalization
How Traditional Banks Can Stay in the Race and Win
Customer expectations are changing. With the advent of AI, technology is becoming a game changer. Traditional banks are on their way to being tech companies with banking licenses. How can these banks maintain their competitive advantage and win?
What’s this e-book about
This paper will break down the Boston Consulting Group Personalization Framework and show how it can effectively add value for banks with a branch network. We introduce a personalized customer experience (CX) strategy that makes your customers loyal and helps you become the leader in your market.
From our e-book, you’ll learn:
- The competitive landscape and the new customer expectations in the banking industry.
- How to create a modern customer experience by personalizing customer journeys involving your branches.
- What customer journey tools should offer to gain a competitive edge and grow your sales.
Who is this e-book for?
The e-book is recommended for commercial banks’ sales- and branch network leaders and digitalization/innovation experts.