Retailers often pour immense resources into converting online visitors — optimizing websites, crafting targeted ads, and perfecting digital user experiences. But what about the physical store? Despite the effort and expense of maintaining offline spaces (inventory, logistics, maintenance), the in-store experience often falls behind, lacking the digital sophistication needed to meet customer expectations.
The digital transformation of banking isn’t just about installing new technology or redesigning physical spaces. The real transformation happens when organizations shift their mindset from viewing branch staff as transaction processors to empowering them as trusted advisors and brand ambassadors.
