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Posts by Kővári Zsigmond

How Reddit Changes Consumer Behavior? - illustration

How Reddit forces Brands to Change?

For years, brands have controlled the narrative. Today, before many purchases happen, something else takes place: People ask strangers. Not experts. Not brands. Not celebrities. Strangers. They open Reddit. And that shift says something important about where trust now lives.

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Personalization in Banking: When “Knowing the Customer” Becomes a Risk

Personalization in Banking: When “Knowing the Customer” Becomes a Risk

Why Trust, Not Data, Defines the Future of Personalized Banking. Personalization in banking has long been a strategic priority. The goal was clear: deliver tailored offers, smarter recommendations, and better engagement. Customers still want this — but the relationship between personalization and trust is changing fast.

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Stop competing only on price. Customer experience in retail is not a cost center — it is an ROI engine and a key differentiator.

Price Gets You the Sale. Experience Keeps the Customer.

Why Retail Leaders Must Stop Treating Experience as a Cost Center Retail has always been price sensitive — and in uncertain economic times, even more so. But the latest data challenges one of the industry’s most persistent assumptions: price alone does not create loyalty. It may win the first transaction, but it rarely wins the second.

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2026 banking AI trends will shape the industry

CES 2026: The Moment Banking AI Became Operational

At CES 2026, the conversation around AI in banking shifted in a very noticeable way. The industry moved beyond experimental “what if” discussions into a phase of real operational commitment. Major institutions such as U.S. Bank and BNP Paribas showcased how AI, robotics, and immersive digital interfaces are now converging to deliver something banks have long promised — true personalization at massive scale. 

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Consumer preferences in 2026 and beyond

The Four Forces Reshaping Consumer Behavior

I read an article on how consumer preferences are changing that resonated a lot with me. I have been wondering how the frequently shifting trends, the uncertainty about what the future holds and the massive overload of digital content will shape consumer behavior. I recently came across a piece in Retail TouchPoints that highlights four key forces expected to influence how people spend, engage with brands and express their identity this year: self-preservation, escapism, fandom and nonconformity.

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Corporate R&D development at Linistry

Corporate Digital R&D Development at Linistry

The aim of the project is to develop a Generative AI–based process control framework capable of autonomously understanding, planning, and executing complex processes based on business information. By leveraging the flexibility of various AI models and APIs, the system can provide solutions for a wide range of customers, particularly European banks, telecommunications companies, utility providers, and non-food retail chains operating between 50 and 1,000 customer service or sales points, where we already have an established client base.

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